A search engine optimization company can be very important when it comes to your internet marketing strategy. These companies specialize in knowing what to do to raise your search engine rankings and even monitoring those positions to make sure you have the desired results. SEO can be achieved on your own if you have the time to learn the process, otherwise it might be in your best interest to let an outside source take care of that for you. However, just like any other business, there are good companies that won’t take advantage of you and there are those that will. Knowing the right questions to ask and what to look for will help you to choose the right search engine optimization company.
When you look at different companies, consider the approach they use to raise your rankings in the search engines. If the company uses cloaked, doorway or bridge pages to raise your rankings, stay clear of them. This practice is called black hat SEO. These companies always loose in the end. In fact those techniques violate most search engine policy’s and will probably get your site removed from the search engines index. Read the rest of this entry »
The best SEO strategy is the one that works well for you. My favourite SEO style is what I call “instant backlink building” - it’s when you don’t have to wait until your backlink is approved or declined along with article/press release/blog comment submitted.
Best method is generating quality backlinks from the relevant websites or blogs quickly. There are many 3rd party websites that are offering to create websites or blogs on their sub-domains. Usually these domains have pretty good PR already. Your websites will be approved straight away. Just create a website, post one or few articles and backlink to your main site with an appropriate anchor text. Job is done. Read the rest of this entry »
Those who’ve been in the SEO biz for a number of years know how much more competitive it is these days compared to a few years ago. The number of web pages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters know just enough SEO to be dangerous. In the golden age of SEO, the vast majority of websites hadn’t given a thought to the search engines, and when they did, it was only to place some keywords in their Meta tags. (Which, incidentally, didn’t help then either.) Those were the days when anyone who knew even the slightest bit about SEO could easily rank highly in all the major search engines, with very little effort. Even competitive areas were doable with just a little more work than their non-competitive counterparts.
The Competition Is Fierce
These days, it’s almost the exact opposite. Even keyword phrases that nobody’s searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you’re doing. And even then, those rankings may be here one day and gone the next. The problem is magnified for new businesses and new websites. If your site isn’t at least a few years old, your SEO efforts will be less likely to provide the results you want. This is one reason why your website optimization should always be seen as a long-term proposition.
It’s About Targeted Traffic, Not Rankings
As we move forward in this industry, webmasters, site owners, and SEOs need to shift their focus from asking how they can get this keyword to this position in this engine to how they can get more targeted traffic and convert it into customers. Unfortunately, a large portion of those looking into SEO services are still seeing the small picture. For instance, on the contact form on our High Rankings site, I ask people to tell me a little bit about their “business goals.” A good number who fill it out want something like “top-5 rankings in Google and Yahoo for this keyword.” Huh? That’s not a business goal! A business goal is more like “Bring more people to my website who are searching online for the types of products we sell.” (As a side note, soon after writing this, I got an email from someone whose goal was to have their Flash site be “#1 in all the search engines for the word ’spring.’” I kid you not!)
Don’t get me wrong, I very much understand why people would love to move their rankings up from #11 to #1 for a highly sought-after and targeted keyword phrase. I’m quite sure it would very much increase their targeted traffic and their sales (assuming they’re doing everything else right). My frustration lies in the fact that there are people who believe that somehow an SEO company can magically snap their fingers or wave their magic wand and make it so.
Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs. Read the rest of this entry »
More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.
Matt explained why they never disclosed the change back then:
Why Google Engineers Once Pushed Nofollow PageRank Sculpting
Originally Google created rel=nofollow in what was claimed as an attempt to minimize the effects of blog comment spam on their search results. But the tag never decreased blog spam, it only decreased the ability of bloggers to influence search rankings by leaving back-scratching comments on each other’s blogs.
Matt Cutts quickly extended nofollow’s purpose to include use on paid text link ads as well. But given that Google AdWords sells links (and often to scammers) some people may have seen trade issues with forcing the new proprietary nofollow tag onto the web. Promoting PageRank sculpting gave Google a way to legitimize a tag which otherwise added no value to anyone except search companies. Read the rest of this entry »
I’ve been a bit off topic recently, so it is time to get back into the trenches and pump out some SEO advice. So I’m putting together the “better backlinks series”, which, so far, will be a 39 post series on improving your backlink profile. I’m going to try to cover a lot of bases with this series and really improve the amount of link building advice on this domain. If you want to keep up with it, I recommend subscribing. Read the rest of this entry »
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.
Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.
That’s right. PDF optimization. Read the rest of this entry »
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem. These are the tips: Read the rest of this entry »
If you are shopping on price rather than on quality, you are definitely in the wrong place. For the lowest price, go to GetAFreelancer.com. For the highest quality, read on. Read the rest of this entry »
Optimising your website requires many different skills and tactics to come together for your website. First, let’s look at your websites homepage. There are lots you can do to increase your rank on search engines, it still amazes me how few websites make even the most simplest of changes which could have incredible effects on their sites placement. Read the rest of this entry »
Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have. SEO is an online marketing tactic that’s been tried and true for well over 10 years and is still earning its stripes in the marketing mix. Read the rest of this entry »
Your favorite search engine is about to get better. Google is rolling out changes that will revolutionize the way you search, will reform SEO technique, and will revamp the kind of answers that web searches will give you. It’s called Google Squared. Read the rest of this entry »
These past few weeks I’ve watched how things played out in the blogosphere after breaking the story of Google’s new “unavailable_after” tag. I have to say that what I learned was extremely interesting and educational to me! I have been writing articles for the High Rankings Advisor newsletter and other publications for many years and have seen bits and pieces of my work get picked up in various places; however, it’s a whole ‘nother ballgame when you break an important news story. Read the rest of this entry »